March 16 - 18, 2020

Dubai World Trade Centre


Malaysian Timber Council’s booth received quality trade visitors comprising of importers, interior designers, joinery workshops, carpentries and contracting companies. There were visitors from Pakistan, India, UAE, Saudi Arabia, Lebanon, Jordan, Qatar, Oman, Bahrain, and Kuwait indicates the popularity and effectiveness of WoodShow 2017 in sourcing timber related products. MTC booth also received visitors from Egypt, Iran, South Africa, Malaysia and the rest of the world during the exhibition.

Name:Azmir Husni Bin Mohamed Nor
Company Name:Director - Malaysian Timber Council
Cefla is in the Middle East since more than 20 years,  with a strong organisation since 1999 and with its own branch Cefla Middle East FZE since 2005.
Cefla was born in 1932 and since that time its politic was to be close to the customer and this is the reason why we established that branch while no one was believing yet in the Middle East. We were impressed from a Vision in which we decided to be protagonist and since that time we started in investing in resident technicians to serve our customers. Today we are still the only organisation in all the Middle East that can serve the market with resident technicians specialised in Finishing.
We are offering all kind of solution for the decoration of any kind of support from the painting of the wood furniture until the wrapping and laminations and including the latest technologies of digital printing to arrive to the negative grain effects through the 3D Inert coating for many sectors including the automotive, aerospace , glasses and for wood, metal plastic, fiber cement etc.

We are the undisputed leader in the world and specially in the Middle East but this only because we are working together with our customers choosing the partners that are having our equal vision: we could have never succeed in such actual scale without the strong and loyal support coming from Strategic with its exhibitions and DWS in particular.
We were together in the difficulties and we are still here, deeply believing in a strong future for the Middle East.
Name:Fabio Vito Grazioso
Company Name:Managing Director - Cefla Middle East

Since we deeply trust Middle East market and its continuous growth, as SCM Group we have established a direct branch to support actual and new Customers in being more and more competitive increasing final product quality and factory efficiency. The Dubai WoodShow is the best way to introduce our top level technology to Customers, as it was in 2016 exhibition that saw lot of people really focused, prepared and ready to get future opportunities.

Name:Diego Piersanti
Company Name:Commercial Director, SCM Group Middle East

Dubai WoodShow is a concrete tangible exhibition where customers move around and are interested in doing business on site. The attendance is diverse; from many countries in MENA, African countries and Pakistan, just the target we focus on.

Name:Erik Belfrage
Company Name:Associate, Business Sweden

For a newly –established company who was barely into its 5th month of operations in the UAE when the event took place, venturing into the Dubai WoodShow was certainly a big leap for H O M A G Equipment Machinery Trading (HEMT). But careful planning, organization and regular coordination with the organizers have proven to be an effective tool at accomplishing our goals for the show. The outcome was astounding. We had the chance to re-connect with long-standing clients; attracted new customers as well as established new contacts. More importantly, the show has helped us secure new business prospects not only in the UAE but also in other areas of the ME region.

In conclusion, the Dubai WoodShow has been a perfect platform for HOMAG group’s up-to-the-minute breakthroughs in the woodworking technology, and it has undoubtedly bolstered our commitment to our customers that with HEMT around, they will surely get to benefit from all product support packages and services that the HOMAG group has made available in the market

Name:Giovanni Masino
Company Name:Managing Director, H O M A G Equipment Machinery Trading LLC

We have been active in the Middle East market for over 20 years now, but 2018 was the first year that we decided to exhibit at the Dubai Wood Show.  We are glad we did so.  Not only was it the ideal place to meet with our existing hardwood clients from the Gulf region and far beyond, we were also able to meet new people and make new friends with wood professionals worldwide.  The event succeeds as a gathering place for all the regional players in the timber industry.

Name:Ben Goodwin / Stuart McBride
Company Name:Ben Goodwin / Stuart McBride
Website: https://www.nhgtimber.co.uk/

Being part of this show since its inception we can affirm that the show has continued to grow and we look forward to being part of it in future as well. It gives us a solid platform to showcase our strengths and capabilities and meet our customers from around the region for whom this has become an annual event. We believe that Dubai Wood Show also helps us to give a head start on the new markets & to analyze our existing markets. I compliment Strategic Marketing on their efforts in making this show successful and give them full credit for the growth of this show. I wish them all the best for their future endeavors.

Name:Pavan Nihalani
Company Name:General Manager, PVS International

Exhibiting at Dubai WoodShow is and has been of great importance for our company for the past 6 years, since here we are able to network and promote our services to the key players in the wood and
woodworking machinery industry in the Mena region vital to our business.

Name:Renato Manganelli
Company Name:Biesse Middle East

Participating in the Dubai Wood Show for ten years now, we have seen it mature and develop in to the only focused trade event for the region’s wood sector. For our member companies, who are looking to export or are already exporting American hardwood lumber and veneer to the region, it has become a fixed event on their calendars and they have benefited hugely from the opportunity the show has given them to secure new business.

Name:Roderick Wiles
Company Name:Director – Africa, Middle East, South Asia & Oceania - American Hardwood Export Council

Sirca, one of the most valuable coatings manufacturers in the world, every year attends the Dubai Wood Show, one of the most important exhibitions of wood sector. Sirca is present because considers it very useful to develop its brand in the Middle East Area market and improve its visibility, because this exhibition attracts a notable number of potential customers. The exhibition is well organised, fully equipped with all the comforts connected to the business.

Name:Ugo Pelosin
Company Name:Export Sales Director, Sirca S.P.A



Dubai WoodShow is the premier destination for wood specialists who visit the show every year from across the globe.



March 16, 2020, Monday : 10am - 6pm
March 17, 2020, Tuesday : 10am - 6pm
March 18, 2020, Wednesday : 10am - 6pm


Strategic Marketing & Exhibitions
P.O. Box 10161, Office #908,
Apricot Tower, Silicon Oasis,
Dubai, United Arab Emirates
Tel: +971 4 3923232
Fax: +971 4 3923332
Email: info@dubaiwoodshow.com

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